Why Follower count is a vanity metric

Tell us the truth: do you check your Instagram page for follows, likes, and comments everyday, hoping your business is reaching customers? You’re conscious of your Instagram feed to look “professional” and post aesthetically-pleasing photos with the most tantalizing description of your products. But your posts only get 1 to 2 likes and an occasional follow. What are you doing wrong?? Well, this is what’s wrong: you’re not doing effective marketing on Instagram. If your social media marketing is a bust, then you won’t have followers and no followers means no sales. 

Should I buy followers?

No! Not in a million years. It’s easy to buy fake accounts and fake likes, but these are not organic interactions. You might have 10,000 followers and 1,000 likes, but you’ll still have zero sales. Why? Because these accounts are not real people who are interested in buying your product. A lot of people focus on gaining followers to sell online, but this is one common social marketing mistake. Don’t focus too much on the numbers, but rather, focus on your customer engagement. 

Why is customer engagement important?

Building and engaging with the community is the key for you to get loyal followers. People are interested in people, not products. Show them that you and your business are stories worth following! 

How do you engage customers?

Write stories in your captions. Stories about your dreams, why you started your small business, your struggles in life. Connect with your audience by posting relevant content that they can relate to! This will show your audience that your business is not just an entrepreneurship; it’s a journey that you started and you want them to journey on with you. By doing this, you’re making content that actually converts into sales.

So if you’re still posting nothing but products in your feed, making it look like an online catalogue, this is the time for you to stop! Stop posting your products and time to start building relationships with your ideal clients (Don’t know your ideal clients? Watch our YT Live Session here). 

Follow these tips we said above and you won’t just have Instagram followers, but actual sales and profits! Join us on the Kamila Penguin Academy Facebook Group to know more about creating content for your social media platforms or identifying the target market that’s perfect for you.