Social media marketing is totally different than traditional marketing. Here, you should not sell flowers if you are selling flowers. 

If you have not taken this class, you are probably still be posting just your products over and over again. No wonder you have not grown in social media, both in terms of sales and community. 

Social Media marketing requires authenticity and connection. More importantly, it needs a strategy. 

WHO IS THIS CLASS FOR

• Business owners operating from 0-3 years
• Brick and mortar business owners who are now translating their business in the digital world
• Business owners having a hard time getting and converting leads from social media
• Socmed managers and freelancers who want to upgrade their skills by the difference of marketing a business from other things

This is a crash course compressing 1 year of learning into 2 hours! Join and be better at marketing your small business in 2 hours.

This is perfect for beginners and intermediate. If you think your level is already advanced, this is not for you. More importantly, if you do not plan to grow your business in the long term, then this is not for you too. 

These are only for business owners who are in it in the long run. What you will learn here are the fundamentals that can help you strategize for your growth. 

Details:

This is a 2-hour lecture-type class via zoom. Class schedule is on April 29, 2021. Via Zoom. The class starts at 6:30 PM PH time.

Topics to be covered: 

Note: this might vary; final topics will be decided by the mentors.

Part 1: Know who you are and who you sell to

• Niche down
• Finding your ideal client
• Finding your persona
• First-person experience

Part 2: Unique Selling Proposition

• Position yourself in the industry

Part 3: Putting it all together

• How to use niching down and USP to as a foundation of your brand

Part 4: Basic Marketing in the Digital Age

• Digital Marketing vs Traditional Marketing
• How to start using Instagram and Facebook for your business
• Basic of writing captions

Mentors 

•  The class will be handled by Mimi and Harry.
• Harry studied marketing in the States and is currently a marketer in a Startup company in Japan.
• Mimi is a Magna Cum Laude graduate in UP, a master's degree holder, and a current Ph.D. student.
• Together, they have built Kamila to 22k followers in social media. Their businesses were also featured in Forbes, Inquirer, CNN, etc.

note: first 10 sign ups will pay P2,000. Rest will pay P3,000.