So, you want to open a new business. You already have an idea! You probably have the materials or even the product. The next problem now is, how do you then market it in social media. 

Here's a short step-by-step guide for you. 

First of all, you need to know two things: 1) WHO YOU ARE and 2) WHO YOU ARE FOR. 

This is a very crucial thing for small business because we are a small entity. We have limited time and more importantly, we have limited resources. We need to focus our energy and our activities to targeting the people that most likely convert into sales. 

The moment you try to sell to everyone is the moment you choose to fail. 

HOW DO YOU KNOW WHO YOU ARE and WHO YOU ARE FOR

In a nutchell, the process of knowing who you are can be a number of steps. But for a small business owners, we suggests to answer the following. 

1. What is your Niche. Meaning to say, who do you target, what do you offer and why are you offerring it. 

For example, Kamila's Penguin Academy has a niche. 

• Who do you target: small business owners
• What do you offer: social media marketing
• Why do you offer it: because small business owners has little to no knowledge on social media marketing. 

That's why Kamila's Penguin Academy is a class to learn social media marketing for small business. 

This niche has an implication to everything that we do. For example, since our target audience are small businesses who probably do not have business background be it experience or degree, our classes are bite size in nature. 

We don't bring intermediate or advance classes for the Penguins. WE KNOW WHO WE ARE. 

2. This niching down is complimented by what we call USP or knowing your unique selling proposition, but let me reserve that in our 8 week video on-demand class that I will introduce later. 

3. Another step that you can do to know who you are is to define your brand value. 

There's an exercise on how you can find your brand value. Essentially, we ask you to list down the highlights of your life or your business and we ask you to extract values there that you want your business to uphold. 

Again, we'd reserve this our on-demand video. 

WHAT'S NEXT: find them and build a community

After knowing who you are and who you are, you will now have an idea WHO IS YOUR TARGET AUDIENCE. 

Your next step is to know how can you find them and how can you attract them. 

For example, since we know our target are small business owners, we can have an idea on how we can attract them. 

What kind of content will attract them?

• Tutorials: we need to release tips like this blogs!
• Experience as a small business owner - like the one we do in kamilas4amart FB and IG

All of this is a very complex process that starts with KNOWING WHO YOU ARE AND WHO YOU ARE FOR. 

I hope this is clear to you! Never ever start a  business unless you are sure with these two. 

Well, actually you can but you will have a hard time. I know this because I also started my business without a clear picture of these two things. 

Now, if you want to learn the whole process of building a business online, I would have suggested you join the Queen. However, our program is closed for registration until September so, we opened a video-on demand class. This is a compilation of 8-week video contents that guides you the whole process of building a business online especially on IG and FB. 

These videos are complemented by worksheet that can guide you along the way. Since you will be receiving recorded videos, you can watch it at your own pace!

WHO ARE THESE FOR: 

These videos are made for people who have not started the business or has started, but is operating within its first year! Tune in to this blog for announcements!