Let's get it straight: even small business like you need to have a branding. 

Contrary to popular belief, branding is not only for big companies like Apple or Nike. If you have no branding plan, your small business will drown in a sea of other small business. 

For example, you are a resin artist, without a branding, you will be just like any other resin artist. 

You are a flower artist? How can you stand out from the competition? Do you want to be just like any other flower artists in the world?

WITHOUT BRANDING, YOU CAN NEVER STANDOUT 

WITHOUT BRANDING, YOU WILL SPEND MONEY TRYING TO SELL TO EVERYONE

WITHOUT BRANDING, YOU CANNOT GROW AS A BUSINESS

Don't worry, you don't need a huge budget in order to establish your branding. You can actually do it in three steps. 

 

Step 1. DEFINE WHO YOU ARE

When we say branding, a lot of small business owners think that this is all about putting your logo everywhere from your display photos to packaging. 

Thing is, logo is not your branding and branding is not all about your logo. For example, do you recognize this brand even if there's no logo in here?

Of course you do. This is because "brand" is more than just a logo. More importantly, there's really no point in putting your logo everywhere as of this moment because your logo DOES NOT MEAN ANYTHING TO ANYONE - not right now anyways. 

BRANDING IS ABOUT YOU - WHO YOU ARE AND WHO YOUR COMPANY IS. 

It is a holistic view of your company from the way you interact with your customers to the things you post online to the visual aesthetics of your brand. 

If you feel lost, start with your mission, vision and purpose. 

In our Queen class, we start our crash course with branding exercise. There's really no point in making a sales strategy if our participants do not know what their brand is. 

Here's a preview of the branding exercise we give to our Queen participants. 

  1. We make them answer a sheet where they will list their brand values. However, because you are a small business owner, we start with you - the owner. 
  2. You will answer a sheet that asks you the highlights of your life - the core memories you have. 
  3. From these memories/ experience, we need you to choose adjective that will describe you and your brand. 

Step 2. KNOW WHERE YOU WANT TO BRING THIS BUSINESS

This next step is the most difficult part for small business owners. Most of us when we started our small business, we really have no idea what we want to do with it. 

As for me, I started this out of a hobby. Since there was a demand, I made a business out of it. Just like that, I have a business. 

For a long time, I had no idea what I want to do with it. Do I want to do this full time? I am not sure. 

What was the mission of the business?

These are important questions you need to answer when thinking about your brand identity. 

YOU NEED TO HAVE A MISSION. 

You need to have a direction. What kind of difference do you want to make in your industry. 

No matter how small it is, you need to know what it is. 

 

Step 3-5 is something we will discuss in our live class this Saturday!

As a preview, these steps includes knowing your customers, knowing your unique selling preposition (USP) and then translating this to visuals for your business. 

 

As promised, these are very easy steps you can do by yourself. But you know what the challenge is?

MAKING THESE ELEMENT COHESIVE. 

I always see branding as a process of stitching elements together until you make a pretty dress. 

This is what we will help you with in the class!

IF YOU ARE INTERESTED, THIS CLASS IS FOR FREE! 

Class will be on Saturday, October 2, 2021 at 11am Philippine time/ 12NN JST

IN ORDER TO JOIN:

  1. Take a screenshot of this blog and upload it in your IG story/feed
    Please make you account public so we'll get notify and we'll see it.
    Note: Cut-off of Instagram tagging is at 11am JST/10am PHT

  1. Tell why you want to learn branding from us (I want to learn branding from kamila's penguin academy because______)

  2. Tag the following account : kamilas4amart, harry_kpa and kamilas4am_kpa

 

 

See you there!

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